It’s time for the battle of Amazon business models! In one corner, we have Amazon private label, the heavyweight champion of branding and quality control. In another corner, we have dropshipping, the quick and nimble contender that needs no inventory. We have retail arbitrage, the wild card that can find profitable deals anywhere. Last but not the least, we have wholesale, the steady and reliable player who can always deliver bulk orders. Hopefully, this breakdown brings an end to the age-old question: “How to sell on Amazon?” 

Retail arbitrage, private label, drop shipping, and wholesale… it’s like a retail version of “The Hunger Games,” with each strategy vying for supremacy in the cut-throat world of e-commerce.

Which one will come out on top? Will private label’s branding prowess prove too much for the others? Or will the nimble dropshipping business model dance circles around them? Ultimately, which one is right for you?


Why Should You Care About Amazon Business Models?

Starting an online business can be hard for new sellers because there are many choices to make. It’s difficult to decide which business model to choose. In this article, we’ll compare four popular Amazon business models: dropshipping, arbitrage, wholesale, and private label. Each model has its good points and bad points. We’ll explain the differences between them, and help you decide which one is best for you. 



Dropshipping is a way to sell things without keeping them in stock. Instead, you team up with a supplier who sends the products right to your customers. This saves you time and money because you don’t have to store or ship anything. Dropshipping is a good choice if you want to start an online store with low risk and high rewards. It’s really popular, so there are lots of resources and courses to help you do it right. If you ever get stuck, you can usually find someone who has had the same problem and can give you advice.

However, there’s some risk in dropshipping as a business model. It’s like playing a game of Jenga, where you’re constantly trying to balance a tower of products that you don’t own. One wrong move and the whole thing could come crashing down faster than you can say “Fulfillment by Amazon.” But hey, if you’re up for a challenge and have a knack for dodging seller account suspensions, then dropshipping might just be the perfect business model for you. Just be prepared to live life on the edge (of your computer screen).


Dropshipping In a Nutshell:

  • Sellers don’t keep an inventory of the products, third-party source does 
  • Low risk, high reward (when done right)
  • Suitable for starting businesses with low capital
  • Finding a consistent and reliable source is a must


Retail Arbitrage

Arbitrage is a bit like drop shipping. You don’t keep anything in stock. But instead of working with a partner, you buy things from one place like Ali Express, and sell them for more money on another place like Amazon.

The benefit of arbitrage is that you can make a profit without investing in inventory. Arbitrage allows you to turn your shopping addiction into a profitable business. You can scour the shelves of discount stores and clearance sections like a treasure hunter, looking for hidden gems that you can sell for a profit. And with online marketplaces like Amazon and eBay, you can sell your loot without even leaving your house. Retail arbitrage – it’s the thrill of the hunt, with the bonus of making bank.

Confused as to what products you can start selling on Amazon? Check this blog.

Retail arbitrage has a big problem: it can be hard to find things to sell that make enough money. Lots of people are trying it, so it’s harder to find good deals. Some stores don’t like resellers and try to stop them. To do well with retail arbitrage, you need to do lots of research and be patient. It takes work to succeed.



Retail Arbitrage In a Nutshell:

  • Buy low, sell high
  • Also known as reselling products on a small scale
  • Suitable for absolute beginners 
  • Can be difficult to scale



Wholesaling is the unsung hero of the business world. It’s like the behind-the-scenes crew of a Broadway musical – you never see them, but without them, the show just wouldn’t work. Wholesale involves purchasing products in bulk from a supplier at a discounted price, and then reselling them at a markup. It’s like getting a discount on a discount – who doesn’t love that? This is a sensible option if you have a reliable supplier and can purchase products at a low cost.

Wholesaling can save businesses lots of money. They can use that money to do important things like hiring new workers or buying a fancy coffee maker. If you want to start a business, think about using wholesaling. It’s a great way to work hard and make money while keeping costs low. Maybe one day you’ll have a nice office and be sipping coffee, saying “Wholesale helped me get here.”

However, there are many challenges in wholesaling. For one, wholesale requires you to invest in inventory, which can be very expensive and risky if you’re not able to sell all of your products. You also have to handle shipping, inventory, and storage, which can be time-consuming and costly. Finally, competition among wholesalers can be fierce, and businesses may struggle to find a wholesaler that offers the right products at a competitive price. There are times when the retailers themselves might impede you from listing their products to avoid competition. So, take this business model with caution.



Wholesale In a Nutshell

  • High-risk, medium-high reward
  • Good for local businesses where competition is not so intense 
  • Large, outright capital is necessary
  • Not for the faint of heart


Private Label

Private label is an Amazon business model that’s really helpful for stores and makers. It lets stores make products that are more profitable than branded ones. That’s because they have more control over how things are made and can get better prices from makers. That means they can offer their customers great stuff at good prices. Customers will like that and keep coming back. Stores can also make products that are made just for certain groups of customers, which makes them different from other stores. Makers like private label too because it’s a good way to make money and work with stores for a long time.

Overall, the private label business model is an excellent strategy for retailers and manufacturers looking to maximize profitability and build lasting relationships with their customers.

Here’s a quick step-by-step guide on starting your Amazon private label business.

However, private label requires a significant investment in product development, branding, and marketing. You also have to handle manufacturing, storage, and shipping, which can be complex and costly. But considering all the long-term value of private labeling, it is safe to say the struggle will all be worth it.



Private Label In a Nutshell:

  • Low-medium risk, very high rewards
  • You own the brand, thus have more control over the quality 
  • Finding a niche and competitive edge is a must
  • Perfect for those who love a good challenge 


Getting Started With Amazon Private Label

Among the business models that we presented, we see private labeling as one of the most scalable. If you started out on retail arbitrage, for example, you can eventually start to build your own brand based on the niche that you find. The same is true with dropshipping. So, how do you get started?

There are many ways to launch your private label business. But like anything in life, you have to start with a good foundation first. Thankfully, we live in the 21st century where anything you ever need to know can be learned online. You can enroll in high-quality Amazon private label courses or reach out to mentors who can walk you through the process.

To guide you, here’s our checklist on what to look out for when looking for a good Amazon private label course:

  • Foundation Classes. The course must take time to give you the best understanding of what private labeling is and what it requires among sellers.
  • Ideation and Product Research. Great private label courses won’t leave you hanging. Instead, they provide you with a clear-cut guide to the best products for your market.
  • Product Development, Manufacturing, & Sourcing. Reputable mentors are well-connected, which means they can also share their sourcing secrets with you.
  • Business Planning, Marketing, & Operations. Yes, there are courses that actually take you through the nitty-gritty of marketing and operations. Private labeling is tough; any good Amazon coach will give you the ammunition you need to come out on top. 
  • Launching & Advertising Best Practices. Course creators who are worth their salt will know the latest trends in advertising. So, you shouldn’t have any stones unturned. 
  • Sales Tracking and Operations Management. Private label doesn’t stop at launch. You need to know how to monitor and make adjustments when necessary. 

We hope this list gives you a good idea of the things you need to learn and steps you need to do to successfully run a private label on Amazon or any other platform. Good luck! 


We’ve Said Our Piece on Amazon Business Models, Now It’s Your Turn! 

We strongly recommend aiming for private label as an Amazon business model. But at the end of the day, the decision is completely up to you.

When deciding, it’s important to consider your goals, resources, and skills. Dropshipping and arbitrage are good options if you’re looking to start a business quickly and without a lot of upfront costs, but they may not be as profitable in the long run. Wholesale and private labels require more investment but can be more lucrative if you’re able to scale your business. Whether you choose a private label, dropshipping, arbitrage, or wholesale, it is essential to have a well-thought-out strategy and plan of action to achieve success on Amazon.

Ultimately, the right business model for you will depend on your unique needs and circumstances. Consider your goals, budget, and skill set when making your decision. Better yet, consult with Amazing at Home to map out your business plans and strategy today.

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