How To Optimize Your Facebook Ads And Other Social Media Advertising and Marketing Initiatives

How To Optimize Your Facebook Ads And Other Social Media Advertising and Marketing Initiatives

Kevin Urrutia’s interests had always been in tech and entrepreneurship. He grew up in New York, then went to San Francisco to study computer science, and after a brief stint working in the tech industry in SF moved back to New York to build his first startup...
Best FREE Marketing Platforms for eCommerce and Amazon Sellers feat. Melissa Simonson

Best FREE Marketing Platforms for eCommerce and Amazon Sellers feat. Melissa Simonson

You know when people say you must be willing to lose everything to gain everything? Melissa Simonson’s story is a testament to that – when once in her life she found herself pregnant, out of work, divorced, with bills piling up, and no income to support...
What’s The Latest in Amazon Marketing Strategies and Advertising Trends? Feat. Anthony Lee

What’s The Latest in Amazon Marketing Strategies and Advertising Trends? Feat. Anthony Lee

If you’ve been in the Amazon space for a while now, you must have heard of Anthony Lee. Andy Arnott introduces him as the Kim Kardashian of Amazon – simply put, Anthony is a major deal. Anthony has worn multiple hats in the eCommerce space...
It’s Time To Brand – Branding Guidelines: Build and Complete Your Marketing Funnels

It’s Time To Brand – Branding Guidelines: Build and Complete Your Marketing Funnels

Orange Klik is an organization of eCommerce professionals that puts out valuable content targeted towards private label sellers in Amazon Europe. They started back in 2016 when their founder, Augustas Kligys, discovered the lack of knowledge and information available...
The Amazon Seller’s Guide to Digital Marketing off Amazon – Feat. Andrew Maff of the Ecomm Show Podcast

The Amazon Seller’s Guide to Digital Marketing off Amazon – Feat. Andrew Maff of the Ecomm Show Podcast

Andrew Maff has lived and breathed marketing for 15 years now (and going) – by first setting his foundation in traditional marketing platforms, then riding the digital marketing trend as the world evolved and embraced eCommerce more and more. Andrew heads a team...
Amazon Terms of Service Discussion: RebateKey, ManyChat, and Rank Manipulation

Amazon Terms of Service Discussion: RebateKey, ManyChat, and Rank Manipulation

Certain policies in Amazon’s TOS have always been somewhat hazy – and we have reason to believe they are intentionally done so. In late 2021, a moderator post in the seller forums pinned down off-Amazon rebates as a form of rank manipulation – which...

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