DIY Market Research, Product Research, and Split Testing for Small Businesses – A Pickfu Demonstration

PickFu is a do-it-yourself consumer research platform. Business owners use PickFu to get actual audience feedback on creative assets – with fewer hassles and less spending than the usual research methods. To date, PickFu has helped thousands of brands move forward with better marketing concepts by testing them first on the platform.

Anthony Cofrancesco of PickFu joins Amy Wees at The Seller Roundtable in today’s video. Watch Anthony walk us through a quick demo while telling us all the awesome benefits of using Pickfu for your business:

Why PickFu?

PickFu is like an instant online focus group. It’s a platform where brands connect with respondents from a database of 10,000 people – filtering by age, gender, ethnicity, and other demographic factors. The minimum investment is only $50 – i.e. $1 per response for a group of 50 people. If you compare that to average brand spending for research which is $45k to $75k – you know Pickfu is a win costs-wise.

So apart from a decrease in research expenditures – how else can your business benefit from PickFu? Anthony breaks these down into the following:

• Receive actual, honest, and insightful voice of consumer feedback. Determine your marketing strengths and areas of improvement by studying responses from a specific target audience.
• Test a variety of assets – product images, copywriting, layouts, logos, videos, audio, and more.
• Minimize risks with lighter spending – get fast ROI from a minimum investment of $50.
• Get feedback online and in minutes. No more waiting around for research agencies to finish their report.

Transcription

Amy Wees: All right, yay, we are live. Hey, everybody, how is it going? I am here with my friend Anthony from PickFu.

And you guys know how much I teach about market research on like, you know, if you’re just going to find a product, and develop a product based on just bad reviews, and you’re going to find a product on product research software, and you know, you’re really flying blind, because you don’t know what the market wants. And I know some of the biggest questions that people ask is, they say, Well, me, how can I be sure that someone’s going to like that design change that I do, or someone is going to actually buy that product that I bring to market. And this is exactly what we’re talking about today, having confidence in your launches and your design decisions and getting feedback from real customers about their opinions. And so it’s cool. PickFu is the perfect tool to do that. And today, we’re gonna have an amazing live demo for you so that you can see what this tool is all about. And, and yeah, you can utilize it if you’d like to.

So Anthony, you’re everywhere, all the time. But for those people that don’t know, you tell us a little bit about yourself and what you do at PickFu.

Anthony Cofrancesco: Sure thing. So first off, thanks for having me, here. I’m really excited to be talking in front of your group. I know it’s one of the top in the entire space. And it’s really awesome to see so many people jumping into selling on Amazon.

And so a little bit of my background is I started off my professional career working for Amazon, I worked in operations management, then Houston then also Tampa.

About a year and a half after working there, a good friend of mine asked if I wanted to quit my job and help them scale a creative agency around conversion optimization. So I moved out to the Philippines and did that for a couple of years. And then now I work for this company called PickFu, which is all about market research for Amazon sellers. So I get to work with some of our biggest clients and help build case studies with different consultants and agencies in the industry.

Amy: Yay. Well, you know, I first heard about PickFu, going to different conferences, PickFu would always be there. And I of course, you know, in my courses and everything I teach to use tools like Google Surveys, and you know, you can do surveys and target specific customers. But what’s cool about PickFu is it brings visualization to that survey. I think better than some of the other survey tools that are out there. And you guys have an incredible database of people to be able to target and survey. Can you talk about that for a minute? Like, how many people like if I set up a survey on PickFu? How many people can I target? And what is that audience made out of?

Anthony: Yeah, so that’s one of the really big things that differentiates PickFu from almost anyone else in the space is the ability to target selected demographics. And so you can pick your target group based on shopping preference, so maybe an Amazon Prime customer, people who have contributed to a crowdfunding campaign before, as well as a whole bunch of different things like gender, age, range, income, ethnicity, if they drink wine, if they exercise. And so we’ve been building these audiences over almost eight years, there’s 10,000 people on our panel, they’re all based in the United States. And then the the other thing, which makes us a little bit different from, you know, even the other services, you, you, you chatted about before is we really curate our audience. So people apply to get into our panel, and we only take about half the people that apply. And then even after they’ve made it on, we’re always kind of based on the feedback of our clients. We’re always if people don’t give responses that are helpful, we remove people all the time. And so we’re really curating that. So every response is very helpful. Got it because you’re, you pay the surveyor, right? The people that participate in the survey, so they’re getting paid for their work. People do this for a living, and that’s okay. You know, it’s a great, it’s a great way to make a living from home, it’s a great way to make an extra living, and a lot of people do that, but I love how you’re taking the extra time to to really make sure that it’s I don’t think any other of the survey programs do that. So well. I know one of my clients recently did a survey on Mechanical Turk. And some of the responses were just like, like you said, I’m completely unhelpful and just like they weren’t even paying attention to the product that we were asking about or you know, so I think there’s pros and cons for every service.

Amy: So speaking of today, let’s get people excited to stick on the call and and see what we’re going to be going over. So what are you going to show us today, Anthony?

Anthony: So I’m going to do two things today. Well, actually three things, the first thing we’re going to do is we’re going to do a really quick demo. I want people sometimes people are a little bit nervous about using PickFu. And so we’re actually going to start a test live here on the show. Second thing I’m going to do is I’m going to go through a very quick presentation on what is PickFu? A lot of sellers have heard the name before. They’re like, that’s kind of weird. I’ve heard people say, I should be using it, but how does it actually work? What should I be doing? And then the third thing is we’re gonna give away some PickFu credits at the end. So you definitely want to be here on this live stream. We’re going to we’re going to be giving away quite a few PickFu credits. So yeah, that’s that’s what’s on the agenda. I guess.

Amy: I like free stuff. All right, let’s do it. So let’s get into it. Why don’t you share your screen, Anthony and show us what do you got?

Anthony: Okay, sounds good. So Amy, let me know if you can see that on your end. I can. It looks great. All right. So the presentation will do that in a minute. But first thing I’m going to do is I’m going to start a real test on PickFu. And so just to show everyone how easy this is, I’m here at pickfu.com, all you’re going to do is you’re going to come up here, and you’re going to click New poll. Right. And let’s see, just taking a second to load there. What I’m going to do today is I’m going to do a really realistic example. And that is I’m going to get some feedback on a main image. So I’ve got someone saved here from a very hot product this year, I wouldn’t necessarily recommend selling this product. But this is a surgical mask. And in this case, it’s going to be a surgical mask that comes in a pack of 50.

And so let’s imagine that I’m a seller, I want to break into this category. And so I’ve gone and I’ve taken three of the top images that are showing up on the first page of search results. And I want to find out okay, what can I learn from these three images to see what do people like? What do people not like? And how can I go to my creative team or my photographer and get something that’s even better? Well, I think a lot of people they wonder about, like the placement, either where to put packaging, or if they should even show packaging in a main photo. And so it’s so awesome that you can get immediate feedback from customers. That’s really cool. Absolutely. Right. So that’s exactly what we’re gonna do today is I’ve clicked votes and explanations. I’ve typed in my question, which image do you prefer for this 50 pack of surgical face masks, just giving a little bit of context to the panel so that they know what we’re looking at. And then like you said, I’ve got a face mask with the packaging, just the face mask, and then a face mask with the stack of the masks in the background. So I’ve built my question, now I’m going to go to my audience. Again, if I really knew a lot about my audience, I could pick, maybe I want only males, aged 30, who have a high exercise frequency that are into mobile gaming. In this case, I’m going to keep it simple. I’m just going to click an Amazon Prime member.

And I’m just going to start the poll that’s literally as simple as it is really, really straightforward. And then while this thing is running, your poll is running, what’s kind of cool here is up on the tab, I’m a very impatient person. So this will actually automatically update as the responses come in. And so I kind of like to have that up while I’m working. But I’m gonna jump into the presentation now. And you’ll see we’ll come back to the poll in just a minute, you’ll see just how fast it is.

Amy: And Anthony, I think one of the biggest reasons people are nervous about using polls and stuff like this is because they’re so scared to put their product ideas out there, especially if I, you know, if I really differentiated something, and I did the market research, and I have a really great idea. There’s so worried about putting these polls out there and other people finding out about their idea. So how do you guys deal with that? How do you try to put their mind at ease about that?

Anthony: It’s a good question, right. And so something obviously, it’s really important. Every person on the PickFu panel, they’re bound by a nondisclosure agreement, and it’s a really tight nondisclosure agreement. On top of that the whole panel before they’re accepted to be on the panel, they go through some training. And they’re told, Hey, you’re making decisions for real businesses here. So you need to give thoughtful responses. You need to be confidential with this. So you don’t have to worry. That’s one of the advantages of PickFu, you don’t have to worry about any of your information or your product ideas, making it out to the public. Right.

Amy: So you can do a private poll that is only going up to these people who basically take surveys for a living and are very useful. And I think when people think oh, man, they’re taking surveys for a living. So they’re just they’re not they’re not thoughtful responses. But you have to remember, every human being out there has experiences life experiences, and when PickFu is bringing these surveyed folks on to their team, they are not just they’re giving information about those life experiences so that you can target them so that you can try ask their opinions. If you’re I saw wine drinkers on there, you know, female wine drinkers? Well, if they’re female wine drinkers, they’re going and you’re selling a wine glass or something or a wine accessory, they’re going to be able to provide you with feedback that is going to help you move forward versus just every, you know, person every Amazon prime member what, right, which is the reason that you, you do that. But sometimes people worry about surveys, and people doing surveys for a living, not providing thoughtful responses. And I think that you guys have done a good job of combating that. And I think that people should think about like, hey, it doesn’t mean that just because they take a survey and get paid for it, but they don’t have valuable feedback and valuable life experiences to contribute to your survey.

Anthony: Absolutely, yeah. Yeah, that’s a really good point there as well. And so I’m gonna jump right in. Now, this is just kind of the central framework.

Again, a lot of people have heard about PickFu. So we’ll answer the question, what is PickFu? The one thing I do want to say is, if you’ve never used PickFu, before, if you’re jumping into it, use the code amazing at home, you’ll get 50% off of your first test, we usually don’t give away too many discount codes. But this is a really good one. And you can use a either amazing at home or go to pickfu.com/amazing At home.

But yeah, without any further ado, here is what is PickFu. Like we’ve been talking about today. PickFu is DIY market research. So you’ve got an idea, you can show that idea to our panel of more than 10,000 people. They’re all real. They’re based in the United States. And you can get real feedback. And so when I usually talk to sellers, and I say, Hey, where are you currently going to get feedback? The most common things I hear is first people, again, talking about their family, they’re going to their partner, their spouse, and they’re saying, hey, you know, what do you think about my product packaging? Another really common one is sellers going with their their self intuition kind of going with their gut, or people asking friends, maybe random strangers, maybe before COVID, tapping on the person in front of them at Starbucks and saying, Hey, what do you think about this branding? What do you think about my image?

Amy: This is my number one rule, I say never ask your close friends and family, especially not your mom, because she loves you. And she’s going to tell you that your product is great.

Anthony: That’s, that’s 100%. Right? You know, there’s nothing particularly wrong with any of these methods. It’s just that the feedback you’re getting might be really biased, or in a lot of our scenarios as sellers. I know with products I’ve sold in the past, sometimes you’re selling into it into a market where you are The diametrically opposite of the market you’re trying to sell in. And so what do you do as a seller to actually go and get feedback? Well, you have to think about using a more legitimate way of getting feedback beyond your own little bubble.

And so that’s kind of where PickFu comes in. It allows you to stop guessing and start knowing and what makes it really different from a few other split testing tools. First and foremost, is you can actually drill down to that targeted audience. Right. So what we were talking before you can pick very specific groups. The other real big advantage is that it’s really fast.

And so Mechanical Turk was mentioned a few times today, there’s a whole bunch of different ways you can get consumer feedback, but I don’t think any of them are out there as fast as PickFu. So it might take days or weeks before you get results. At PickFu we pride ourselves on being really quick. So most results are going to come in within 30 minutes to an hour. But what I like the most is that you’re getting detailed feedback. So people aren’t just voting Do I like Option A or Option B, they’re giving everyone’s required to give detailed feedback as to why that’s really where the real magic comes through. We already chatted about this a little bit. But just to make it very clear. PickFu is 100% private. So any of the examples I showed today, we have special permission to share. You don’t have to worry about your product ideas getting out. This is a little bit of what the UI looks like most people are testing two options at a time. You’ll notice here, this is a main image test with four options, you can actually test up to eight options. And you can put in anything you want. You can do text, you can do video, audio, images, whatever creative asset you’re trying to get feedback on. But this again, is really where I say the magic happens. I don’t care so much about does option B get 56% of the votes. I really want to dive into the feedback and try to figure out okay, what’s the reason why option B one? And what can I learn from that to guide my creative process and make my images make my copy whatever it might be to make it even better.

Market research though, is nothing new, right? Major brands have been doing this since the beginning of time. They’ve just been spending a ton of money on it. So when a brand like Nike or Under Armour when they launch a product, they’re spending 45 to 75 grand or more US dollars per product, just to get feedback and it makes sense as to why right they’re investing all this time and money and capital and labor hours into launching a product. They want to make sure when they put something out to market that number one they’re not making huge mistakes. But number two that the product is as optimized, and it’s going to hit as well as possible. And so for the vast majority of sellers, even people who have built million dollar brands or multi million dollar brands, many sellers are still not really thinking about market testing as an essential component of the business.

The good news with PickFu, though is it’s you don’t have to spend that much money, it starts at just $50. And basically, what we’re seeing is even the larger brands are roughly allocating about 1% of their gross revenue to saying, I’m going to dedicate this to market research. And it really makes sense as to why.

So with that being said, I’m going to walk through these are the most common tests that we’re seeing people run. First and foremost, if you’re early on in your launch process, initial USP concepting. And so I really love giving this example, the one in the top left, because you might do your product research and helium 10 might say, hey, breakfast in bed trays are hot. But how do you know? Should I sell it in the white woodgrain? Should I sell it in the dark woodgrain? Same thing with product bonus items or inclusions? Right? You can go and ask PickFu – Hey, would be adding this webcam cover to the security cam? Would that actually is this a product inclusion that you would use? Does it make it more valuable? Or is it like the adding the resistance bands to the leggings, it’s nice to have on there. But it doesn’t really help the leggings work any better. A really good example as well, this was four pack of eco friendly party plates. And it’s interesting because I ran this test before COVID really started and people were saying the quantity they wanted to buy was 100 Pack. But actually now who’s selling 100 Pack, I mean, who’s going to parties with 100 people at it. And so this if you’re having a 500 1000 unit MOQ this is something that you would not want to get wrong quantity pricing on multipack items. This is another really cool example of something that people have used pick food for. And that’s pretty creative direction. And so this was from a case study that’s coming out this February that we did with Kevin King, he was selling this travel sized hand sanitizer. And so what the creative agencies that were competing on working on this listing actually did is they went and tested a few different scenarios with stock images to see what scenario would people be using this travel hand sanitizer, and the one that people liked the most was this, this one here of the person pulling that sanitizer out of a purse. And so now that the prior to doing the lifestyle shoot, which is very cost intensive, very labor intensive, they knew that they were going to try to recreate the shot. This is the one that people felt the biggest connection to and then tried to create a better version of that same image. Yeah, that was a fun. That was a fun little contest to to participate in.

Amy: As part of it, absolutely. I wonder who won that contest. It was really fun. It was a lot of fun. I was like hand sanitizer. What are we gonna do with this? But we definitely had fun with it. It was awesome.

Anthony: But yeah, so yeah, we’re really excited for that when it comes out. We’re always working on new case studies. And so just another quick example of how you can use PickFu. Last, and this is probably the most common is doing some kind of creative audit. And so that is like when you are actually getting close on putting the images on your listing, making small little tweaks and changes to figure out how can something be better. And so again, this is for the hand sanitizer, an infographic trying to say how much hand sanitizer you should actually use. And you’ll notice that the difference between these graphics, it’s very small, very minute. But there’s strong preferences that people have towards each of these. And this is again, where PickFu can help you refine your creative assets and make them resonate even better with your audience.

So generally, what we’re seeing is people running about three to five tests per creative concept. And then maybe as much as 20, or 30 tests for a listing. Again, if you’re just launching, if you’re just starting out that might be on the high end. But this is more for brands that are already doing significant amount of sales. And you can really see a big difference in using market research like PickFu. So the point though, is that even if you’re brand new, you will start seeing an ROI even just with a single test. And so what I recommend doing is just running a test, starting with your first one, analyzing feedback, making adjustments, and then repeat as needed. The last thing I’ll say here, and then we’ll go back to the poll, which is running is if you’re sitting there today, and you’re thinking, hey, maybe market research, maybe I really don’t need this, maybe it’s really not that valuable. Look, don’t take my word for it. There’s this little company, you might have heard of him through ASIO. They they raised more, they’re almost I think at $3 billion in terms of valuation, in fact, one of the fastest profitable companies to reach unicorn status. And they have a fantastic team and they use PickFu and we actually did a case study with them last year, and they acquired this brand Angry Orange and they acquired it for $2 million, and what they use PickFu in this case study four is they optimize the product packaging using PickFu.

So they they optimize this product packaging using PickFu went through a whole bunch of different options, and then ended up on the packaging on the right. And just from doing that I think they ran, I don’t even know how many picture tests they ran, but it was a lot. But they came up with different versions. And then just from that, they optimize that and grew that brand from $2M to $20 million.

Amy: I mean, it the branding, right? It is so strong, like the first one, it’s so it looks like they need it themselves, what you know, they created that label themselves, like on a PowerPoint slide or something like, it’s, it’s just like, a completely different branding on this packaging. And that is it just it makes sense. It makes sense why they went from 2 million to 20 million? Absolutely. So and how much do you think they probably spent in this the research to upgrade the brand, probably a fraction, a fraction, maybe a couple of $1,000 Max, to upgrade the packaging, you know, get get new designs, get feedback and look at the result in, you know, multi million dollar results here from a couple of $1,000 in investment of r&d and upgrading packaging and everything amazing.

Anthony: Absolutely, absolutely. Yes, a tiny investment in this stuff really does work, right? Major brands have been using it for the longest time. And so that’s why I say don’t take my word for it, this team is really quite talented. And you’ll, they’ll have a testimonial video on our website, you can check it out. But you’ll see their VP of brand strategy, John saying that they use PickFu for almost every major creative decision. So if you haven’t use PickFu, I would encourage giving it at least a try. See, if you like it, I’m sure that you will, I’m sure you’ll see some good ROI on your business, and then use that code amazing at home and you’ll get 50% off your first test. So speaking of percent off your first test, how much does one test cost me on pick for that I can pick any kind of test that I want and target as many people as I want, right? But how much does that one test cost me? Sure thing. So the test, everything starts at $1 per response, there’s a minimum of 50 responses. So it’s going to start out at $50 a test. So really not expensive at all in the grand scheme of things. And then, you know, if you use 50% off your first test, you’ll get you know, as little as 25 bucks. Very cool. Thanks.

Okay, so I’m gonna go over here, this test. As you’ll notice, here, this is my favorite feature plus 42. So we have gotten 42 new responses, we’ve only been talking for maybe about 20 minutes. And so I’m gonna click here, load 42 new responses, we’ve got eight people who are answering the poll right now. And now I’m going to scroll down. And so what I’ll do, Amy is I’m going to share this with you in the chat right now. And maybe if you want to share it with the group, yeah, they can go through and anyone who wants can go and read these responses, and check things out, I’ll highlight a few interesting things. Now I’ve run this test before because I like this example. And I don’t like to give anyone too many good product ideas. But I’ve seen this before. And so I’ve got an idea of kind of what the responses are going to be alike. But what you’re going to find is not super surprising. Again, we’ve got three different versions of this here. And we’ve got one with the packaging, one with the standalone mask, and then one with the stack of masks. Again, I don’t really care as much that this has 67% of the votes. I want to scroll down. And I want to figure out why is that. And so a few features that I’ll note here before starting to go through some responses is that you can hover over each of the individuals, and it’ll show you okay, this person here aged 35 to 44, education, graduate degree ethnicity, white income 61 to 100k gender male. And so I can go down and I can see these a couple other features, or I can click here to pin the responses. So let’s say I want to share this with, you know, creative team, I can pin the responses and then share that link.

And then the other thing that is really interesting here is I’ve got either this helpful or not helpful. And so let’s say we get to a response, you know, and we’re like, Hey, this is garbage, you can click not helpful. And then you can say, hey, this is gibberish, or this is not enough detail. And that actually helps us we’ve got a machine learning algorithm over the past eight years, we’ve been training it and so it actually automatically detects these responses. And people who give helpful responses are given a little bonus, and then not helpful responses. Those people are just taken out of the panel. Last two things I’ll say is you can ask a follow up question. So if you want some more detail, you can ask that same person a question and they’ll respond. And then you can also scroll down to the bottom and we’ve got some charts that break down the responses by the demographic features that were pre selected. Wow, that’s really cool. And I love how obvious it is it

Amy: At the very top, you know, people tend to like the packaging, because for me, it’s a trust factor. And this is a, there’s been a lot of we just heard that three M sold like billions of dollars of fake and then the five mass, right, so trust is a major factor. And obviously, they want to see that packaging in there knowing that this is not just any old person selling a mask, they want to see that professional packaging. So I love that that just really is confirmed here.

You know, and if you if you wanted to, if you already knew that packaging, showing the packaging was really, really important. And you got the feedback from option B, you could conduct another test now based on this, so Okay, Option A one, but which which you could put the packaging in different layouts, and you could put the mask kind of in front of it or to the side. And you could run another poll to determine the best possible optimized image based on kind of like you did with the germ shark listing, right? So really cool. And even if you go down, and you start looking at some of the feedback, right, like, for this one on the right hand side, Option C saying I prefer the open mask and the stack because it looks like you’re getting a lot, right people like to see how many are being displayed. You know, they like seeing, hey, this, you can see it up close, and it zoomed in on the mask. And then like you’re saying people like about the packaging.

Anthony: So what I might do is if I’m trying to sell a similar product, I’m going to figure out, okay, what are the what are the three things that are the main theme of each of these options, and what I might try to do is have one with the mask really big up front, with the packaging on the side, and then maybe the stack of masks in the background? Yeah, against these and see, can I actually beat the top competitors using an optimized design?

Amy: Exactly. I love it. That’s That’s exactly it, just seeing those responses and being able to tell like, hey, you know, they really liked seeing the stack. I agree. When I first looked at the sack picture, I was like, Oh, it does look like you’re getting a lot but then I was thinking but I really liked seeing the packaging there. So I love that if if I was the seller of that, I would love getting those responses kind of confirming my thoughts and it’s not just a vote, it’s an explanation alongside that and then I can go back and I could respond to that person who said I like seeing the stack and I could respond and say okay, but does the packaging being in the picture in the other picture have any meaning to you as far as your trust in the product? So I can go back to that person who picked the stack and said say should I include the packaging? And you know if I can should I include the packaging? And so with that same test you wouldn’t even have to necessarily run another test. You could go back and ask those respondents questions right and and really kind of finalize your decision based on that. Yeah, absolutely. Very good. Well, this has been super super helpful. Thank you so much.

I love this presentation today Anthony thank you so much. Thanks everyone for watching and tuning in this will also be available on our YouTube channel. And and just let us know if you have any questions. I know Anthony’s always happy to answer them. And if you need some ideas for different feedback that you could run, we’re here for you. Right. Right.

Anthony: Wait, Amy, before we stop it. We have to give away some we have to give away some Pickford credits. Let’s forget about the free stuff. I’m terrible at this. Okay. Well, I don’t know how we should do it. But what’s worked in the past is like people can leave a comment down below maybe about what they would use PickFu to test for what we’ll do is we’re gonna give away three PickFu credits for I think my math is right for $300 one’s going to be for $150 credit. Another second place is going to be for 100 and then a $50 credit and so maybe like we’ll just give people a day or so and then we’ll kind of randomly pick one with a number generator and Okay, so let’s give direct instructions because this is this video is being shared across my seller roundtable channels, my amazing at home channels and in all the Facebook groups. So the rules are as follows for all of you catching either the replay or this live, I need you to go to facebook.com/amazing at home to that live video page the original live

Amy: For the share, and that’s where I want you to comment. And what are they supposed to comment, Anthony.

Anthony: So what they should comment is a way that they would use a picture test. So just a way that they would use PickFu in their business. You don’t have to say your product idea, but just what’s one way that you might use it for yourself? If you want the credits? And then just comment that on the Facebook page on this on this post?

Amy: Yeah, perfect. So and then I will report the first three comments to that. Why don’t why don’t we do this? What Why don’t we like we’ll give people 24 hours to comment. And then we’ll go through and we’ll like use a random number generator will pick someone at random. So your answer doesn’t matter. But you do have to comment.

People some time to Yeah, that’s a great idea. Okay, so we’ll do random, we’ll pick a random result. But so go ahead and you have a just as big a chance of winning if you’re doing it now. Or you do it in 24 hours, because I know a lot of our audience is sleeping right now. So that’s very fair. I like it. I like I like that random full results. So very good. Okay.

Well, thank you so much, Anthony. Anything else that I forgot? Just use the code amazing at home and you’ll get 50% off? I’m so easy. Yeah. And I put the link to our our PickFu product page. So in case anybody needs it. I mean, 50% off is pretty good. 25 bucks to run a test and get valuable results that could make you a lot of money. That’s that’s pretty simple.

All right. Well, thank you so much, Anthony for being here. And thanks, everyone for watching and listening and I can’t wait to see your ideas for how to run these surveys.

Anthony: Awesome. Thanks, Amy.

Amy: Okay, my friend. Enjoy the pasta. I’m about to go eat some lunch myself. I’m hungry.

Anthony: All right. All right. Bye, everyone. Thank you.