We had the privilege of hosting the remarkable Mels Terlouw, a powerhouse in eCommerce and the mastermind behind Intellivy. With a track record boasting 9-figures in sales and over 1,000 successful Amazon product launches, Mels brought unparalleled insights into navigating the ever-evolving landscape of Amazon in 2023.

Mels’ Journey: From Tech Company to Amazon Success

Mels began by sharing his fascinating journey, starting with a tech company in 2009, facing the unexpected twist of being fired in 2012, and eventually transitioning to selling online in 2014. His initial revenue of $100,000 in 2014 marked the beginning of an impressive trajectory. Fast forward to 2022, Intellivy was born, leveraging Mels’ tech background to create a suite of software tools tailored for eCommerce success.

Adapting to Amazon’s Evolution

The conversation shifted to the dynamic changes on Amazon since 2012. Mels highlighted the continual evolution of the Amazon algorithm and the importance of following its trends since 2016. He emphasized Amazon’s shift towards relevancy and the prediction that the platform would move further in that direction, a foresight that proved accurate.

The Amazon Algorithm and Its Impact on Search

The conversation shifted to the dynamic changes on Amazon since 2012. Mels highlighted the continual evolution of the Amazon algorithm and the importance of following its trends since 2016. He emphasized Amazon’s shift towards relevancy and the prediction that the platform would move further in that direction, a foresight that proved accurate.

The Amazon Algorithm and Its Impact on Search

Mels delved into the intricacies of the Amazon algorithm, emphasizing the platform’s desire to eliminate dominance by review-driven products. The focus on clicks, conversion rates, and sales velocity now determines a product’s position in search results. He foresaw a future where older products dominating search would fall, allowing newer innovations to thrive.

AI, Reviews, and the Changing Landscape

The discussion then turned towards the role of AI in Amazon’s future. Mels highlighted Amazon’s reliance on AI for customization based on historical preferences, foreseeing changes in how products are indexed. The challenge, however, lies in AI-generated descriptions being inaccurate, potentially affecting sellers.

Navigating Changes: Mels’ Recommendations

In addressing the evolving Amazon landscape, Mels shared insights on product pricing, proper listing techniques, and the significance of understanding customer needs. He emphasized the importance of asking the right questions, leveraging AI for visualizing products, and utilizing polls to gather accurate feedback before launching.

The Power of Control and Education

Mels wrapped up the session by emphasizing sellers’ control over their products and the need for continuous education. He encouraged sellers to invest in training and education to stay ahead in the ever-changing eCommerce arena.

In conclusion, Mels Terlouw’s Wednesday Wisdom session left us with a treasure trove of insights, practical strategies, and a deeper understanding of the ever-evolving world of Amazon. Whether you’re a seasoned seller or just starting, the knowledge shared by Mels is bound to transform your approach to Amazon success.

Don’t miss out on future Wednesday Wisdom sessions, where we bring industry masterminds to share their insights and wisdom. Stay tuned for more valuable content to elevate your Amazon business game!

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