“If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. “

This ancient passage from The Art of War has become a mantra for business owners around the world. It’s a universal and timeless truth – being an entrepreneur is like entering a battlefield – i.e. come unprepared and you will lose. We don’t mean to be harsh – but there’s no use for sugarcoating. Studying your competition’s every move is one of the most important things you have to do as an entrepreneur.

What does this mean to an Amazon seller? Amazon is not the traditional battlefield – the arsenal of an Amazon seller is filled with keywords – in other words, your battle tactics are essentially your keyword strategy. Well. Have we got news for you…

What if we told you that we’ve found a way for you to get a hold of your competitors’ top-ranking keywords from the front to the backend? Even better – what if we show you a tool that will help you strategize your keyword optimization based on your top-performing competitor’s optimization? Are you nodding your head? You should. You’re about to be blown away.

In today’s featured episode of the Seller Round TableAmy invites Jonathan Tilley of Zonguru – a comprehensive seller tool that features advanced keyword research software that Amazon sellers use to spy on their competitor’s keyword performance. Trust us – it’s AMAZING. Watch below:

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