Are all great products marketable on Amazon?
If you answered YES – you’re in for a surprise. Because while great products are awesome additions to our lives – sadly, not all of those great products are easy to sell on Amazon. It’s a bummer and may be hard to believe, but better accept the truth now than waste a lot of time and money on a product that has no future online.
That’s the thing about eCommerce. While that breakthrough product with clever features may look good on paper – selling it on Amazon is not like putting it on an actual store shelf for the world to see. You have to remember – in some ways, product research and marketing research on physical stores and eCommerce platforms are oceans apart. There are several things to consider to make yourself visible on Amazon that you wouldn’t have to think about in physical retail stores – things like SEO, PPC, and so much more.
This is what Amy talks about in our featured video today – how do we know if a product is good enough to sell on Amazon? Amy takes us through her product launch criteria by asking two important questions:
1 – How will people find this product on search? and
2 – Why will people buy this product over the competition?
Finding the answers to these questions will take a little bit of research and out-of-the-box thinking – which Amy demonstrates step by step while explaining the reason behind her research methods. So if you’ve been contemplating how to make money off of a product that has changed your life for the better – you better watch Amy’s short but helpful video below first: