Learn the Product Research Process for Scalable Brands
Amy’s product research process revolves around one goal – building a scalable brand. The AAH Product Research Bootcamp will help you set up your brand to scale when the right time comes. Below are some other learnings you can take away from the Bootcamp:
- How to find your most targeted niche of customers
- What it takes to create a retail-ready product
- How to have a vision for your brand
- How plan a successful exit strategy in the early stages
- How to differentiate your brand in a way that’s relevant to your customer
- How to move forward with your plans
Analysis-Paralysis No More
It’s a common dilemma for eCommerce sellers. Sometimes we go a little too deep into the product research process that we get sucked into a rabbit hole with no clear resolution in sight. The remedy for the analysis-paralysis syndrome is guidance from an experienced professional. But how do we decide which guide to follow? There are hundreds of ‘experts’ out there on youtube, Linkedin, and other social media platforms. Who do you think has the best advice? Who knows what you need to create a profitable product?
Longevity. Growth. A scalable brand.
At the AAH Product Research Bootcamp, we start with the end in mind. We know what makes a profitable product on Amazon – but we also know that profitability is not set in stone. As important as profit is sustainability – building a business that will grow and sustain a life of its own. What does this entail? Here are some pointers that promote sustainability as taught in the Product Research Bootcamp:
- Successful products on Amazon have a solid brand presence.
- Great brands start with a clear vision. What products can you align under that vision?
- Serve a niche with your signature products. Differentiate your brand in a way that is valuable to your customer.
- Validate your ideas with market research. Gain confidence in your product’s potential to sell, gain profit and scale up.
- Master your MVP (minimum viable product). Develop a product with the least cost and best quality. Don’t overdevelop and end with unnecessary costs and losses.
Bottom line – stop thinking, start doing. It’s time to climb out of that rabbit hole, my friend.
The AAH Product Research Bootcamp includes workbooks, access to workshop videos, live interactions, coaching sessions, and an invite to a mastermind group with hundreds of sellers like you. Trust us – no other bootcamp can match our offer. Sign up here.
Amy Wees: I always get nervous when I go live still, like after all these live sessions, after all the times that I’ve, you know, been on video, I still get nervous every single time, even if it’s like, a private video in my mastermind group and there’s like, you know, these are people that I meet with every week. And, you know, I still get nervous. I don’t know why it’s weird. I guess it’s that whole, you know, feeling of who’s watching or you know, whatever. I don’t know. But, but yeah, do you guys get nervous? Do you do live sessions? Do you do videos? Do you get nervous? I don’t know. Anyway, so I’m here. And I’m nervous. Just kidding.
Um, so I want to talk to you guys today about product research. Whether you love it or hate it, I would love to see in chat. Let me know, how do you feel about product research? So if you are considering private label, maybe you’ve heard about selling on Amazon, and you’re like, oh, you know, what is this opportunity thing and Ecommerce and you know, how do I even find products to sell? If that’s you, you’re gonna want to listen in today, because that’s what we’re going to talk about. If you have already found a product, you’ve already launched a product. And maybe it went really well, maybe it didn’t go, Well, who knows. But and maybe you’re looking to launch another one, but you’re not sure what to do, then you should tune in, because we’re gonna talk about that, and how you can kind of change that up. And then if you’re the person who’s been stuck, like you’ve gone down the product, research rabbit hole a million times, and you’re stuck, and you can’t find that product that you want to sell, then you should stick around, because we’re going to talk about product research today. So this is something that I really love to do. It’s something that I I haven’t gotten stuck in, I don’t get stuck in rabbit holes when it comes to product research. It’s something that I actually really love. And I will you have noticed, if you ever get on a coaching call with me, I will give you as many ideas as you want all day long, because ideas are cheap, right? Execution is where it matters. So you know, it’s it’s really important, though, I think you would say you would agree with me that the products that you choose for your brand and for your customers. That’s the most important decision that you can make. Right? It’s the most important skill that you can master when you’re starting a brand and you’re starting your own brand. And I want to encourage those of you out there who sell Mary Kay who sell Scentsy who said, you all are prime candidates for starting your own brands, you are amazing. If you’ve ever sold anything, you have those skills down and you will be really good at starting your own brand.
So anyway, I want to talk about product research and how you can find the right products to sell for your brand. Hey, Tim, Tim says Hi, he said he is driving. All right. So I am going to share my screen here. And we’re going to talk about product research and how we teach this in a different way than anybody else does. So say hello, if you guys are here, say everything’s going and oh geez. I don’t know what happened there. That was weird. But say hello here, here. And we’re gonna go over this. All right. So what I want you to do when it comes to product research is you want to think about your brand vision. I was talking with my friend Colin today and he blows people up on Shopify. So he takes popular private label brands that are doing well on Amazon. And he takes them to Shopify. And we were talking today about the types of products that he looks for that do well on Shopify, and he was explaining that they need to it needs to be a line of products. It can’t just be one product because he needs to be able to cross sell and create a really great offer. So when you’re thinking about product research, you want to think about your brand’s vision, right? You don’t just want to get stuck with one product. And then all of a sudden you have to redo your trademark, you have to redo your, your website, you have to redo your brand name, all because you picked one product that didn’t work out and you didn’t have a vision for your brand. So that’s what we really, really want to do here. We want to focus on a brand vision. When we do product research, we focus on a brand vision, where are we going? You want to start with the end in mind. So you don’t want to get stuck after that first product. So you want to think about okay, what is that signature? Your product that I can launch? And then how can I fill out my product lines with some really great complementary products. So if you think about your favorite brands that are in the marketplace that you buy from constantly, they came to market with that really great product that just spoke to you. And then you were ready to buy anything from them. Right? So the idea is, how do you learn how to serve up that signature product? And then how can you start your product research by thinking about your entire brand and where it’s going, so that you know what’s going to launch next, and next and next after that. And that’s how we do that.
So we’re going to be doing a product research bootcamp in June like no other like no other that you’ve ever seen, our methods are completely different. So I want to talk a little bit about how we do things differently. And the first thing that we do differently is we really think about the customer. And we do market research. And we think about what the customer’s needs are. And then we start with that brand vision so that we know where we’re going. And we can start with that end in mind, because I don’t want you guys to get stuck after your first product and waste that time and money having to rebuild your foundation, I would love to hear from you. If you’ve ever been stuck in that position. I was stuck in that position because I invented a product right when I first started. And even though I had an idea of other products that I wanted to do, I really rabbit hold that product, because I gave it a specific name. And it made it hard for me to launch other products under that brand. And so I want to do that differently from now on. And that’s why I teach it differently, right, I really want to help you start with the end in mind. So that’s what we do in our product research methodology. And that’s what we’re going to be learning in this upcoming bootcamp we have going on in June. Alright, so how is this bootcamp that we’re going to do here this month? How is it different from other trainings that are out there? Okay. First thing that we do is we start with new research methods. So we don’t really use we don’t start with product research software. So I want to tell you why, right, we’ve got 3800 A day new sellers on Amazon, right? Like, supposedly, like 3800, new sellers a day they estimate, if everybody’s watching these YouTube videos, right. And we’re all going on. And even if you have a special training, have you know how to go through product research software, and I’m not knocking the product research software, I still use that just later on down the line to check competition to look at the market. Those tools are really great. But what ends up happening, if you start with those tools, if you start with those tools, you end up getting stuck in the rabbit hole. Right? Because you go okay, I think I would really like to sell kitchen products. And then you go Alright, well, okay, what’s in kitchen products, pots and pans. Those are already too saturated. I can’t sell that. What’s next? What else can I do in kitchen? spatulas. I could do specialists, right? Both of those one of those products, right? I can sell a spatula, right?
But you end up in this rabbit hole. And then you go and you look at the market and you’re like, Okay, well, maybe if I do a green spatula, it’s not as saturated as the black spatula, but then you don’t have any confidence that customers want the green one, right. So the reason we don’t start with products in our research is because it just leads us down an endless rabbit hole that we can’t get out of, and then we have no confidence in our product choices, we have no confidence that the customer will buy our product. So instead of starting there, we actually start with market research. So we look at the customer. And we take a specific group of customers. So whether that is cat lovers, or nurses, or dads or you know, small apartment dwellers or tiny home lovers, you know, or someone going through an event in their life, like planning a wedding or something like that, we take that niche, and we understand them and we go down the same path that they do. And we follow the same pain points that they do along the way. And if you do that, your discovery process when you look up that keyword on Amazon or on the market, you’re going to see opportunities others do not because you know the customer and they don’t. So you know they’re looking for a green spatula, because there’s a trend right now for green spatulas. For people who are doing this new Green Eggs and Ham thing, right, I’m just making that up. But you’ll have known that because you went down that path. And so we’re going to show you how to go down that path how to follow the customer and every single time you’ll find opportunity Now after you find those opportunities, then you have to apply the research and the data. And so we’ll show you how to do that, right. But the second thing is that we’re going to offer you is that you’re going to have confidence, but you’re going to know you’re not going to wonder, okay, if I differentiated my product based on bad reviews, right?
Nobody’s really searching for your customers aren’t really searching for what’s wrong with the product, right? They’re not searching for spatula with, you know, sharp edge. They’re not searching for that, because they don’t know they need that yet. Yes, they might look for, you know, through bad reviews, but by the time they get to your product to your spatula, that you’ve put the sharp edge on, because you saw those bad reviews, why should they buy it, you know, they’re, they’re not necessarily realizing that other customers have found that same fault. So when you follow the customer pain points, and you understand their needs, then you have confidence in your product decisions. And then you also apply that data, you have confidence in your decisions. Okay, the last thing that you’re going to learn in this class is you’re gonna have a brand new roadmap. So so many people, they find a product to sell, right? They’re like, Okay, I really think I’m gonna do you know, my spatula, I learned that, you know, green is actually really trending right now, with this particular homeowner, or maybe it’s marble color, right? Like, people really want these new blue utensils in their kitchen. And I’m going to do a whole set of them. And I’m going to have a little holder, right, because I learned about this, and it’s really awesome. And I followed the customer path, and nobody’s selling that. And they’re looking for that I’ve verified that on the market. I’ve got confidence. Well, now what? What do you launch next after that? How do you grow your brand from there? What do you do after that? Right? How do you find a supplier for that specialist set? Do you just give up your idea to that supplier right away? What’s your roadmap? So that’s, I think, one of the biggest problems that people have when they get all the way down this path, maybe they’ve watched YouTube videos or whatever, and they’re like, Okay, I think this product is going to be good. But then they’re lost it no idea how like, do I just go on Alibaba? Can I just give and that’s what people are doing. A lot of people come up with great ideas. And they’re just giving these ideas to suppliers that are stealing their ideas. And that’s not a great position to be in, right.
So we’re going to give you a brand roadmap, you’re going to understand, Okay, after I launched this really awesome kitchen utensils set in the trending color that everybody’s looking for, that my niche audience is looking for, I’m gonna launch these three products next, in this order. And this is how I’m going to reach out to suppliers. This is what I need to protect. This is how I protect it, all of that along the way. Right. So those are the things that makes our process and our methods different from other things that you’ve seen. All right. Gary says, let’s see. Gary says I love all the great information, would you recommend searching for a product or a niche you’re passionate about versus a product niche that works? Because of the numbers? Oh, Gary, I love this question so much. So I think it’s really important to know the customer. So it doesn’t mean that I necessarily have to be super passionate about it. But if you’re waking up every day and selling something you don’t even like hmm, you know, why not sell something that you love and that you’re familiar with, so that you can connect with that customer that also has the numbers, right? So of course, there are going to be some things that you love, it don’t work out, right, you’re gonna if you take her in, in our class with us, you’re gonna find our you’re gonna find a niche, right. And by the way, you guys stick around our class is only $75. For that these three sessions, it’s only 75 bucks. So you have nothing to lose, but to go on this journey with us. But Gary, let’s say that, let’s say that you have really you’re really interested in over the campfire roasting of carrots, you’re an over the campfire carrot roaster, right, and you’re like, man, I’ve met a couple other people who really liked carrot roasting over the campfire. And you’re like, man, but I can never find skewers for roasting carrots. It’s really, really hard. So you know, you’re gonna come up with a skewer and you don’t have to invent a skewer, right? You’re gonna find another skewer that works good for something else. But you’re just going to rebrand it to a new market, which is a really great technique. But then you do the data, which is the second part gaining confidence in your plan. That’s where we’re going to use the product. Research software and all that, right? You do the data and you’re like, Ooh, there’s not a lot of demand for this. Not a lot of people really like roasting carrots. Right? So then maybe you back up and you go, Okay, I’m gonna focus on open campfires, and let’s study that customer who’s who’s doing campfires, right? And what, what kind of things are they doing? They’re sitting around the campfire, they’re, they’re roasting these other things that are popular, right? What could I kind of brand? Could I build around that, and what are the opportunities there. So that’s what you would do in that case.
So I definitely recommend sticking with something that you love, or that you’re at least pretty familiar with. And like, if you would want to hang out with your customer, you’re gonna want to hang out with your customer every day when you’re selling to them. Nothing makes me happier when I have reviews from cat people, because I do sell some non cat products, I do sell some home products. But nothing makes me happier than when I have reviews from people that also have cats. And they’re just like, I love this product. It really helps me you know, it just it gives you that sense of fulfillment every day. And I think it’s a lot more enjoyable than just selling something. I mean, we all know like, we can chase the money all day. But when you chase your passion, the money tends to follow. So thank you so much for the question. That is awesome. All right. So let’s talk about like what we’re actually going to do here. So what are you going to learn in this bootcamp that we’re doing? So first of all, you’re gonna learn how to start with the end in mind, you’re going to target a specific niche of customers with a retail ready line of products. Why would I want you to be retail ready? I want you to be retail ready, because customers trust products that they see in retail. Okay, and I want you to be able to have enough margin to expand into retail Amazon is less than 5% of all retail. So why would you go to market with a product that’s only ready for Amazon? Why can’t you sell it everywhere, right? So I want you to know what it means to be retail ready, I want your packaging to look super retail so that when you put it in that main photo customers are like, I think I’ve seen that Bed Bath and Beyond.
I’m on it, right? It’s like it just builds an instant trust. So that’s the first thing that we’re going to teach you. The second thing we’re going to teach you how to build a brand. Right? Like when I was talking with my friend Colin earlier about, you know, the brands that he looks for for Shopify are blowing them up on Shopify, it really needs to be a brand, like we want to start with that end in mind, we want to really think about like, what is this brand? And who are we serving, right, you want to serve and create an experience for our customer base. And so that’s why we start with that customer base so that you can have confidence in that. And so we’re going to talk about how to build a brand and not just how to find one product. And hopefully that one product sells enough for you can be on your lap, you know, on your on the beach with your laptop tomorrow, right? You want to really think about okay, well, what’s the next three products after that? And where am I going? And then we know where to start, right? The third thing, how to target a niche grow and scale your brand from start to your exit strategy. Okay, the biggest thing people learn when they start working with us is that 3x is not enough sourcing a product for $5. And selling it for 15 is not enough. It’s not enough. It’s not enough to for a marketing strategy. It’s not enough to scale a company. It’s not. So we teach you how to really think about scalability and profitability and how to know your numbers from the beginning. I can’t tell you I was on a client call with a client the other day that has pretty saturated products. And I was trying to explain like, Hey, you don’t have the margin to advertise for these products or grow and grow a team and get out of the business, right? In order to be a business owner and not have to work in that business every day, you really need to have some margin for your products. It’s okay if you have 800 products, and you’re only making, you know, a tiny little margin on each of those products. But if you’re not planning a brand at 800 products, we really need some more margin. So we talk about margin from the very beginning. We want you to know your numbers from the very beginning. Okay, that’s so important. All right. So the next thing how to differentiate, differentiate in a way that matters to the customer, not just changing one thing based on beverages. I already talked about this, but it’s a common thing that I see. So many people go to market and they go okay, well, I did. Nobody had a green spatula.
Okay, but nobody was looking for a green spatula. So you just differentiated in a way that didn’t matter to the customer. And now you’re competing on pricing reviews, and you’re miserable because you’re not making any money and you pay way too much but that specialist, so we’re going to avoid that. We’re going to study the customer first and we’re going to learn what matters to them. So that that way when we look at that page of products under that keyword, we’re tuned in We know exactly what they want. And we know exactly what is and what is not being offered to them and how you can be first to market with that awesome product. Alright, the next thing is how to validate that customers are going to buy your products over your competitors, and that you will be profitable again, another thing that I teach is how to check your advertising numbers. Did you know that if you sell anything marijuana related, anything CBD anything like that the cost per click is 11 to $20, a click, you might want to know that before you go into this product, right? So we’re going to teach you how to know that before you go into a product. So that just in case, it’s a very competitive keyword, that you can actually afford to enter the market. Right, and that it’s going to be a profitable and scalable product for you. All right, the most important thing that I can teach you in this bootcamp is to actually learn how to move forward with your plan. Because so many people they’re afraid to move forward, because they don’t have that confidence. So I want to give you that confidence, teach you how to study the customer, how to study the data, how to understand how you’re differentiating in a way that matters. And then also, okay, well, how do I find a supplier? Now? How do I have these conversations? How do I protect my idea, all of that, right. So that’s all important things to know, it can be overwhelming, but we teach it in a way that’s step by step, and can help you follow down that path. Okay. So what you’re gonna get in this boot camp is three sessions. So we’re going to do three different sessions, all the sessions, our lives, but then there’s also replays available. So the first session is, you’re going to learn how to serve a niche, you’re gonna learn how to study your niche. Okay, we’re going to help you understand how to follow that customer path that I talked about before, right? How do I actually discover opportunities? By looking at a customer? How do I enter a customer group? How do I look for opportunities? I’m just looking at this page on Pinterest, what does this even mean? Right, I’m going to teach you how to do that in this first session, I want you to understand where the opportunities lie, right? In the second session, which is going to be the 21st of June, you’re going to learn how to validate your ideas. So yeah, you have these great ideas, you found these great opportunities, but how do you how do you find the data to actually back that up? How do you know that the keyword is not going to be too expensive, that it’s going to be profitable and scalable, that it’s going to actually matter to your customer, your their customers are going to buy your product over the competition, that’s what validation is all about. So we’re going to do that in session two, which is Monday, 21st of June, again, you’re gonna get replays and you can ask your questions anytime.
And then in the third session, which is gonna be the 24th of June, we’re going to talk about how do you master your MVP? What do I mean by MVP, if you’ve read the book, Lean Startup by Eric Ries, you know that MVP means minimum viable product. And this is the problem that a lot of people run into, they’ll over develop a product, and then they end up paying their supplier way too much for it. And they end up on the market, hoping they can sell it for more. And they just end up backpedaling and really in trouble. So we’ll talk about what is a minimum viable product? And how do we start? How do we get that special set of you know, blue utensils on the market with the least cost but great quality? And just get it on the market without over developing or inventing something completely new, right? Let’s let’s get moving. How do we move forward? Right. So that’s what session three is going to be all about is that roadmap piece? All right. And then you’re probably going to have a bunch of ideas out of this session. So I want you to understand what product you should launch first, right? What is that first product that’s going to get you moving and depending on where you’re at, if you already have a brand, and you’ve already launched a product, and you’re just stuck on your next one, or you maybe have two products and you’re stuck on your third one, whatever it is, when you join us for this, I really want you to understand your roadmap, you’re going to learn things about sourcing that you’ve never learned before, I promise you, you’re going to learn things about your numbers and negotiation that you’ve never learned before. You’re definitely gonna learn things about market research and studying your customer and a whole new way to find products that you’ve never learned before. All right, so that is just, it’s so important. And I’m so glad to be able to bring it to you for the amazing cost. So how is it going to work? So this bootcamp that we’re doing actually takes place in our mastermind group. It includes weekly zoom sessions for live interaction and q&a. We have a Facebook group for replays so you can watch the replays and chat and then you also get bonus content in our website course library. So what bonus content do you get along with This I’m going to put the sign up link down here. Let me just turn it on here. I think that’s going to work here. I’m going to put the link down in there for you. So you can go to firstname.lastname@example.org slash P R B. That’s our product research bootcamp. But what you’re gonna get you also get access to our listing optimization masterclass, this is an incredible masterclass people, I mean, if you need to learn the skill of listing optimization, or fix your photos, anything, all of our strategies coming along, you want to learn how to do your A plus content included in this class. Everything included templates, workbooks, everything. So listing optimization masterclass, you’ll get access to that, you’ll get the full version of our award winning class course on our full course on product research, you’re gonna get access to it, we were rated third in the world and the last seller poll, it’s for a reason you guys, everybody who has launched a product under our program has had immediate success, they launched and they sell, and most of them are actually surprised at that, because they have tried other things that have not worked. So you’re gonna get full access, not just to these three sessions, but to our entire product research course, on our website. So you’re gonna be able to do that you’re gonna get worksheets, checklists, calculators, answers to your questions in our group teams chat, right. And then we also have weekly group coaching sessions, along with onboarding classes on mindset, productivity planning, you’re getting all of that. And so your membership works month to month. So if you just want to join us for June, you just cancel after that, you’re good to go. So there’s no, you know, no commitment there past June. It’s totally up to you. And you’re welcome to stay for July if you’d like. But that is up to you. All right. So that’s what we’re doing in June. And that’s how it works. And that’s all the additional stuff that you get. So you’re going to get that for 75 bucks. Pretty good, right?
You just go to email@example.com slash prb. You can actually sign up now because you can dig into all this extra content, and you’re going to memberships Work Month to month, right? So you’re going to get all of the content, and our weekly group coaching sessions, all of that, so you can dig into that stuff. Now before we actually start our product research class. And, and you can get into everything and get the most out of that. gym membership. All right. So that’s it. You guys, let’s get to work. You know, I don’t want you to spend another hour watching YouTube videos, everybody tells me I wish I found you earlier. I wish that I learned about you earlier because I have tried all these different things and it didn’t work for me. So definitely, you know, give us a try. You got nothing to lose. I’m making it super affordable for you guys. And I hope that you join us in June for this product research boot camp. Yay. All right. Well, thank you all so much for tuning in today. And we’ll see you later this week. Right. What do we have going on this week? It’s Wednesday. Can you believe it’s June already? I don’t even know. I don’t know what’s going on. But, but yeah, we would love to see you this week. Sign up and we’ll we’ll see you then. See you next time. Bye everyone.