The key to making progress is to take that very first step. Let’s talk about how Mina Elias, a 7-figure Amazon seller, took his first step and became one of the PPC experts in the industry.
From Chemical Engineer to Supplements Master
Mina Elias, winning a gold medal during Fuji BJJ Championship on June 2018. Photo from Instagram.
Mina started as a chemical engineer. He entered the corporate space and was promoted to various positions, even handling 12 million dollar projects. But Mina wasn’t satisfied. He wanted to do more.
“I eventually got sick and tired of it,” he said.
It turns out, being a corporate chemical engineer was far from Mina’s vision for himself. “I am an MMA fighter,” Mina shared — so he found himself fully enmeshed in the world of supplements. And so, MMA Nutrition and his persona as The Egyptian Prescription were born. The success of the firm could be due in part to Mina’s prior experience — everything he learned as a chemical engineer, and as a supplement consumer himself, all played a part in the sustainability of the supplement company.
So what brought him to the Amazon world?
Mina was always meticulous in choosing the right supplements to buy. Thanks to a broad background in chemical engineering, Mina knew so much more than salespeople at the gym – as a result, he refused to buy anything from a random shelf. Even up to this day, Mina conducts extensive research about the product and goes through reviews. Only then will he Add to Cart.
That’s when Mina had an epiphany. “Well, if I’m buying all my supplements on Amazon, then I should sell my supplements on Amazon. That’s where people like me will buy them,” Mina shared. That’s when his seller journey began.
Mina as an Amazon PPC Expert
Mina then looked for people to learn from. “I went to every single conference and every single meetup that had the word ‘Amazon’ in it,” he said. “And I talked to everyone and I got better”. Then he got the hang of it and got so good at PPC, to the point that he wanted to give back by teaching.
Mina realized that there’s not a lot of knowledge about PPC that is available for everyone. He started giving back to the community by creating free content and starting a PPC course. They loved his materials – even beginner sellers had no trouble following the course. People asked him to manage their PPC. Mina tried his skills out on a few friends first – then realized that he very well could start welcoming clients on board.
His clients back then were testing different solutions to their PPC challenges. When he out-performed their choices, he realized that they deserve better solutions. “I am probably hurting people by not offering the service. There are so many PPC services out there that are not doing a good job,” Mina said. His approach is different from others – no machine, no Ai, all human decision making. He centers on doing stuff other agencies can’t do because they rely too much on software.
How Amazing at Home Became Part of His Journey
When asked about his involvement with Amazing at Home, he replied, “I see her [Amy] content regularly, and consume some of it.” Another thing though that made a big impact on him is the way Amy approaches her goals. “It was a very big game changer for me”, Mina shared. “She breaks up her monthly goals into three main priorities, then divides those into the four weeks of the month. He shares with enthusiasm: “If you accomplish those goals every single month, you are moving the needle in your business and it really does [help] with all the noise that’s going on out there.”
Mina’s Biggest Win
He isn’t stopping there, of course. COVID taught him a lot of lessons, and one of them is not depending on a single stream of income. Right now, his next big thing is to build a diverse source of income and strong teams. “COVID has shown us that nothing’s guaranteed and life is pretty short. I’m investing hard right now in my skills and my teams”, he added.
Message to New Sellers
- Do not quit – He gave emphasis on this. “First of all, number one, and never quit. Because it’s not going to be easy, it’s, but it’s going to be very rewarding”, he said.
- Build your skillset
- Have the right mindset
According to Mina, it is not the product that will define your business. It is the constant improvement of skills and having the right mindset. “You’re going to have failed products. You’re going to have completely failed businesses. You’re going to shut down, you’re gonna have failed partnerships. But it’s not the end of the world. As long as your skills keep accumulating and you have the right mindset. You’re improving every single day, you’ll reach the goal that you want”, Mina said.
Did you have a good read? Did you relate to any of Mina’s experiences? Maybe you’ll be the next Mina Elias someday. Tell us in the comments below!